If you are thinking about creating a Facebook ad presence, you may want to think again.
(Learn something new every day: What is a bot?)
It’s a fairly bold statement, and not one that Facebook had an immediate answer to. In a press release, Limited Run had the following to say:
” That’s correct. Bots were loading pages and driving up our advertising costs. So we tried contacting Facebook about this. Unfortunately, they wouldn’t reply. Do we know who the bots belong too? No. Are we accusing Facebook of using bots to drive up advertising revenue. No. Is it strange? Yes. But let’s move on, because who the bots belong to isn’t provable. “
Whether or not Facebook is looking to remedy the situation is a moot point. According to the full CNET article, the eCommerce-based service company gave up its Facebook page due to questionable ad-click activity. A Facebook rep stated that an investigation was ongoing.