Casino Affiliate Programs – how to choose
August 26, 2005
Posted by admin in : General , 4comments
There are so many flashy programs out ther promising the moon – picking the ones you want to promote is a daunting task anymore.
Even large, established affiliates who have been in the business for years have trouble keeping the right properties on their site.
First of all, you need to be able to trust the program. If they treat players or affiliates badly, chances are they will treat you badly too. Stay away from blacklisted casinos. There is a list of them here: Blacklisted Casinos.
Now you need to read the Terms and Conditions very carefully. I know it’s a pain in the you know where, but recently there have been so many programs changing their T&C’s and much to the worse, that there are some unpleasant surprises in store for you if you don’t pay good attention here.
Red flags
I would avoid programs that have the following clauses:
1. Clauses that say that you have to send at least one player in a given time period or else! The “else” could be that your contract gets terminated, that you are paid a smaller percentage, that you will not be paid at all until you send players again and more.
This clause contradicts the usual promise that players are yours for life. It allows the program to take the players you send and then refuse payment if you have a bad month, slip in the search engines, get sick or whatever bad luck may befall you. BEWARE OF THE ONE PLAYER IN A PERIOD CLAUSE!
2. Clauses that say that all the casinos represented by this program are bundled together for accounting purposes. That means that if you have one winner in one casino, it wipes out all your income at all the casinos. You want a program that accounts for each casino seperately, so if you promote all their casinos and you have a winner in one of them, you still earn money at the other casinos.
This clause can wipe out all your income month after month. We all want to see winners – we want happy players. You don’t want to be trapped in a program that makes you hope your players will lose. Yopu want to help them to win – winning players are happy players and will come back. There is more profit in winning players than losing ones – unless you are signed with a program that bundles.
3. Contracts that do not include the words”for life”. You want the contract to spell out that you will own the player’s account for life. That is the only way to make a go of this business in the long run – to accumulate happy players in your account. It is why you will make more money and grow as you go. You build up a player base.
Contracts that do not spell this out often remove players from your account at will. They usually justify it and say that the player hasn’t come back in such and such amount of time and won’t come back anyway. So why bother to take the player out of your account? I call it stealing!
Please check back here often for more on the affiliate business. I will write new columns from time to time, and you will also see special affiliate offers on a regular basis.
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Referback in Breach of Contract
August 21, 2005
Posted by admin in : General , 1 comment so far
Well, things have been going round and round.
The latest news is that both Wager junction and Partnerlogic have retracted their retroactive changes and are now no longer in breach of contract.
Fortune and Vegas Partners have said they would retract the retroactive changes and we are waiting until this coming week to find out if they did.
Meanwhile Referback came out with some horrible changes – they don’t want to pay for first deposits and they want to take players out of your account after 6 months of inactivity. Plus, they are penalizing you for not bringing a new player in any given month by reducing your comission.
I sure hope all these folks come to their senses – affiliates are just not going to stand for breaches of contract and lousy new conditions.
What good is an industry that doesn’t honor contracts?
Who has always honored their contract and is reliable? many programs, but here is one with outstanding service to boot:
U.S. Has Until April to Fix the Gambling Ban
August 21, 2005
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U.S. Has Until April to Fix Gambling Ban
August 20, 2005
The date given to the United States by a World Trade Organization arbitrator is April 3rd.
By that date, the US is to put an end to dicrimination against foreign online betting companies. This is in response to a complaint filed by the Caribbean island of Antigua.
On April 7 the judges at the WTO ruled that a ban the US is trying to establish to enforce “the morals of the public” is not acceptable.
The prohibition is not to discriminate against foreign companies.
The U.S. maintains that it will be able to comply with the rules set by the WTO. The US plans to clarify its restrictions and avoid opening itself to foreign gambling online.
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