Electric Word to take over Affiliate Media events and publishing
02 February 2011
On January 28, 2011, Electric Word, parent company to iGaming Business, announced the successful conclusion of a deal to acquire a portion of Affiliate Media, namely its affiliation with iGB Affiliate events and publishing. As the press releases rolled out, it became clear that iGaming Business has made simplification a new year’s resolution.
For nearly 5 years, Affiliate Media and iGaming Business worked together to publish CAP magazine and to launch the Euro London Affiliate Conference. In 2009, Electric Word took over the operational side of the iGB Affiliate magazine and its events, and this new, and permanent, separation of the two companies “will further simplify the business,” said Julian Turner, CEO of Electric Word. He had nothing but praise for Affiliate Media, who he states “have been a supportive and reliable partner” in their ventures together.
Affiliate Media, an industry leader in affiliate marketing via online publishing powerhouses, will maintain control over CasinoAffiliatePrograms.com, AffiliatePrograms.com, and PokerAffiliatePrograms.com, while relinquishing its interest in its iGB Affiliate events and publishing businesses. Affiliate Media’s CEO, Warren Jolly, affirms the decision, saying, “The sale of our interest allows us to focus on and expand our online publishing business while continuing to explore synergies between Electric Word and ourselves. We’ve built a strong foundation together for many exciting opportunities that lie ahead in the future.”