Please find a list of Casino Affiliate programs we recommend below. Why do most of them say that conversions and support are good? Because if we don't think so we don't even list the program. This is not meant to be a complete list of gambling affiliate programs, but a list of those we have tested and like. The rest we just won't even bother with.
Programs can change ownership or management and we cannot guarantee that you will always be happy with our choices, but we are happy with them so far. A lot of the success you have with any given program depends on your website, the type of visitors you get, if you present the promotions your demographic is looking for and the look and feel of your site. The more webmasters you talk to, the more different opinions about conversions of affiliate programs you will hear.
The affiliate programs we chose have proven to do well by us, both in the way of conversions and support and ethics. We also mention whether these casinos take US players so you can make easier decisions without all the legwork.
Try to carry several types of software to cater to different tastes, make sure you write good descriptions of the casinos and put in a lot of text links. Text links convert better than banners.
The
Following Microgaming Casinos Accept U.S. Based
Players with exemptions for those who live in
the following U.S. States; Illinois,
Indiana, Louisiana, Nevada, Oregon, South Dakota,
Washington, Michigan, New York, New Jersey and
Wisconsin.
At Brightshare you will find the following Microgaming Casinos: All Slots, All Jackpots, First Web Casino, Wild Jack, Wild Jack Mobile and Wild Jack Poker. The banner selection is fresh, conversions good and support readily available. These Casinos take US players except for the banned States*. Brightshare affiliates enjoy a very positive reputation among advertisers.
Fortune has been around for a long time and is well respected as affiliate program. They represent the following Microgaming properties:
Fortune Lounge, Royal Vegas, Platinum Play, Vegas Palms, Vegas Towers, Fortune Room and Poker Time. There are lots of promos and banners, extensive affiliate support and good conversions. These casinos and pokers take all visitors except the banned states*.
One of the pillars of the affiliate industry, Referback offers the following Microgaming brands: Riverbelle, The Gaming Club, Jackpot City and Lucky Nugget. Riverbelle also operates a British Bingo. Fresh creatives, nice conversions and great support are available. Referback properties take all players except for the banned* US states.
Another backbone of the industry, Reward Affiliates has likely the biggest banner selection and best statistics. This friendly program represents the microgaming software properties Blackjack Ballroom, Casino Classic, Captain Cooks, Golden Tiger, Zodiac, Lucky Emperor, Strike it Lucky, Yukon Gold, Casino Kingdom, Virtual Casino, Aztec Riches, Phoenician Casino, Poker Rewards, Golden Tiger Poker, Captain Cooks Poker, Virtual City Poker and Aztec Riches Poker. I think that's more properties to promote than anyone else has. These places take all US except the banned states.
Prime partner affiliate program represents Prime Casino (microgaming), Prime Poker, Prime Backgammon, Prime scratchcards and Play65 Backgammon. This is an innovative program with nice creatives and support and backgammon is starting to convert quite well these days. Statistics are detailed, US players accepted except the casino and poker do not accept the banned states*.
An affiliate program with very reputable casinos. King Neptune, Trident Lounge and Vegas USA are the casino properties, and there are lots of updated banners, friendly support and great retention. These casinos are powered by microgaming and accept all comers except the banned states*
The Pantasia affiliate program represents Rival software. The casinos are Pantasia Casino and Mayan Fortune Casino. Excellent stats, good banners, nice support and good conversions can be expected from this affiliate program. These places take all players, including all US.
Run by industry veterans, this Rival software affiliate program represents Superior Casino. With lots of creatives, conversions and support, this is a nice program. It accepts all players worldwide.
Slotocash affiliate program represents one casino - Slotocash. They have risen very fast in popularity because of their speedy paymnets. Slotocash is powered by Rival and takes all US players and players worldwide. Their service is great and creatives are readily available, the website is easy to navigate and conversions are good.
This program represents Scifi Casino, Breakaway Casino, Tiger Gaming, Action Poker and Poker in Canada. Banner selection is decent, support readily available. These properties do not accept players from the US. The Software is RTG and for poker it's Action.
This RTG program is very well liked by players and represents Clubworldcasino, ClubUSAcasino, ClubEUROcasino and ClubASIAcasino. The staff is very supportive, the banners are nice and conversions great. These casinos take all US players.
The Casino Blasters Affiliate program offers the following Playtech properties: Golden Palace, GrandOnline, FlamingoClub, 24ktGoldCasino, Golden Palace Bingo, OnlineCasino and Golden Palace Poker. There is a large banner farm and a live support button that is actually manned. Does not take US players and converts well in Europe.
This Affiliate Program has mostly Bingo, but it also has a slot oriented casino, Slotsvillage, and also Winward Casino.. the bingos are Bingohall, BingoforMoney, Internetbingo, VicsBingo, and Southbeach Bingo. Support is very nice, there are plenty of creatives and conversions are good. The casino softwares are proprietary and all players are welcome, including US players.
Slotland is a tried and true well established Affiliate program. It pays a % of deposit and that is an unusual and very nice system. The property is Slotland, a slots casino with completely unique slots. Nice creatives, good support and nice conversions are all part of a good affiliate Program. Slotland has proprietary software.
This program represents the following Vegas Technology products: English Harbour, Millionaire Casino, Superslots Casino, Carribean Gold, Silver Dollar, All Poker Casino and English Harbour UK. Good banners, good support and great conversions. These properties take all players.
Now you want to consider whether you want to go with revenue share or CPA. CPA pays more faster, but in the long run you lose out. I would recommend revenue share, especially if you plan to be in it for the long run (and you should). Some casinos also offer deposit share, and this is very nice also, as it has no fluctuations, you always know what you can count on.
Once you have been working for a while and you start generating a good profit for the casinos, don't be scared to ask your affiliate manager for a raise. All they can do is say no. Many have automatic raises built in and you will see the breakdown on their website.
You should also establish contact with your affiliate manager and let them give you advice. It's in their interest that you do well, so a good affiliate program will offer plenty of advice and support.
legend: * the banned states are Illinois, Indiana, Louisiana, Nevada, Oregon, South Dakota, Washington, Michigan, New York, New Jersey and Wisconsin
conversions: The % of visitors you send to the properties who convert into real players, creating an income for you.
retention: The properties ability to retain players, to have them come back and play more, generating more revenue.
Stats: The statistics of the activity you create at the properties, including clicks, downloads, free play, real play and comission
CPA: A fixed amount paid for every depositing player you send
Rev share: A percentage of the casino profits
deposit share: A percentage of deposits
creatives: banners and other visual advertising aids
Proprietary Software: The casino owns the unique software it runs on
