Is 3G Studios Courting Purchase Offers?

09 December 2012

3G Studios, known for its work in mobile and online gaming, may be in talks with major slot and game makers regarding potential acquisition offers. 3G already partners with several companies to provide technology and gaming solutions; however, recent speculation suggests the Reno-based firm may be ready to take it to the next level of commitment.

According to Reuters article that broke the news, it appears Bally Technologies may be making a play for 3G Studios, noted online poker game developer. While Bally Technologies, known primarily for the creation and distribution of gaming devices, had no comment on the matter, several online articles have stated their two cents.

As you’d expect, though, Bally Technologies isn’t the only one at the table. Activision Blizzard, International Game Technology, and Electronic Arts have also been listed as potential buyers. 3G Studios could merely be gauging interest. With an estimated worth between $60-$100 million, 3G could bring enough exclusive content to merit more of a partnership than an outright acquisition.

And 3G Studios is no stranger to land-based partnerships. It recently applied for a license with the Nevada Gaming Control Board with the intention of developing an online poker site with Eldorado Interactive, a subsidiary of casino operator, Eldorado Hotels. The site, SlotALot.com, is scheduled to launch in the spring of 2013.

Making the venture into social and online gaming seems to be at the front of several slot makers minds, particularly as the industry is expected to surpass $10 million in bets by 2017. However, since it can take years to develop, market, and regulate an online product of their own, most slot makers and casinos have chosen to partner with established online and social gaming companies rather than build from the ground up. And if outright purchase of a such a company is more profitable long term, then we can expect to see similar speculation and headlines in the near future.

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