888 and Caesar's Getting Ready for U.S. Online Poker

02 February 2012

Caesars Interactive Entertainment and 888 Holdings Plc has expanded its UK Software licensing agreement to now include the United States. Once online gaming is permitted in the U.S., Dragonfish, the business to business subsidiary arm of 888, will be the power behind some of Caesars private poker brands.

888 released a statement saying in part:

“Utilising 888’s state of the art poker platform, the agreement will allow the launch of a real money offering immediately as either Federal or state based regulation is finalized and upon licensing by gaming authorities.”

According to 888 chairman Brian Mattingley, “888 has taken a prudent approach to regulation, which culminated in the successful review conducted by the NGC (Nevada Gaming Commission), putting 888 and Dragonfish in pole position for the US market.”

“This gives us a strong platform to roll out our cutting edge, turnkey solution to other potential partners as the market opens, “ he added, “We are delighted to be extending our relationship with (Caesars) into the much-anticipated US market, and we are proud to be providing them with the technology and tools to leverage and monetise their powerful brand.”

A statement by Caesars Interactive chief executive Mitch Garber echoed the sentiment: “888 has been successfully driving the World Series of Poker brand in the UK for the past three years, and with current momentum toward either a Federal or State by State regulatory environment, 888 is uniquely positioned to support either outcome, without delay,”

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