Bally and iSoftBet join forces expand European market

19 June 2013

This week Bally Technologies, an American company specializing in gaming machines, casino management, and server-based systems for the international gambling industry, announced it was teaming up with ISoftBet, the leading provider for online casinos in Europe with a current portfolio of over 400 games.

“We have been very successful at creating exciting and compelling products for our land-based customers,” said Bally Technologies’ Interactive Senior Director of Sales Tony Plaskow as quoted in a Daily Finance article. “Thanks to this agreement with iSoftBet, online players in Europe will be able to experience the excitement of award-winning Bally games.”

Based in Las Vegas, Bally Technologies also recently signed an agreement to allow content from Interblock USA onto its iGaming platform.

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