• Betway to Innovate with Pub Ads on Screach Platform

    22 July 2015

    Bettingcashuk

    Being able to target key demographics is a major part of what can make an online gambling brand successful. Advertising is great, but if you're not advertising to the people who want to use your product, then it's not very useful. Betway has found a way to get into a lot of pubs where their potential customers are waiting, and that's with an exclusive advertising deal that has been made with the Screach platform.

    What is Screach?

    Screach is a new service that gives pub-owners and the owners of other businesses an easy way to perform administrative functions on the media that's shown to customers in their businesses. This includes both audio and video on television and other avenues. Essentially, it gives business owners an interface for controlling what shows up on their televisions using wifi networks. It's an extremely convenient way to handle the television sets in these businesses, and it's something that Betway has attached itself to because these are the people that they would prefer to target with their advertising.

    Details on the Deal

    The way this deal works is that Betway will have exclusive advertising rights for the first 1,000 pubs that sign up for this new service. This is great because of all of the pre-loaded content that makes the Screach platform attractive for pub owners, but it also means that customers will be seeing advertisements for what they are interested in since most people come to pubs to watch sports, and Betway is one of the biggest online bookmakers in the United Kingdom.

    About Betway

    Betway operates an online casino, online poker room, online bingo room and online sportsbook. They're a one-stop shop for all of a player's online gambling needs, and that makes them the perfect fit for this new advertising campaign. Their casino in particular uses the Microgaming Quickfire platform, and they have a high-level mobile platform that allows players to access all types of gambling from the same app. They have the eCOGRA Safe & Fair seal as well, and this means that they are in the top tier of sites when it comes to how much they can be trusted. This is a deal that Screach definitely will not regret.

    Related News

    • 04 February 2017

      PAF Awards First Seven-Figure NetEnt Jackpot of the Year

      If you're the type of player who loves to get in on the action with online slots, then chances are that you're familiar with the massive progressive jackpots that can be won on some of these games. Mega Fortune, a title by Net Entertainment, has held the world record for the largest jackpot in history, and it's paid out a sizable sum to a lucky woman from Finland on PAF Casino. Seven-Figure Payouts This win came in the early hours of the morning on January 18, 2017.

      Read full article
    • 01 February 2017

      US Attorney General Pick Sessions May "Revisit" Online Gambling

      One of the most important pieces of legalese that has come down in the United States for online gambling in the United States was a 2011 opinion about the Wire Act of 1961. The Wire Act was previously used as evidence that online gambling is illegal in the United States (and is the other major US law affecting online gambling from the UIGEA).

      Read full article
    • 17 January 2017

      Seven-Figure Win on Let Em Ride at Cafe Casino

      Table games are not the first thing that come to mind for people when they hear that someone picked up a big jackpot online. Instead, it's usually slots, particularly progressives, that bring this to mind for people. At Cafe Casino, they have a variety of different games, and that's why it's not super surprising to see that they made a millionaire off of the back of a table game recently. It's a great way to kick off 2017, and it came on Let Em Ride. How This Game and the Payout Works

      Read full article