Betway to Innovate with Pub Ads on Screach Platform
22 July 2015
Being able to target key demographics is a major part of what can make an online gambling brand successful. Advertising is great, but if you're not advertising to the people who want to use your product, then it's not very useful. Betway has found a way to get into a lot of pubs where their potential customers are waiting, and that's with an exclusive advertising deal that has been made with the Screach platform.
What is Screach?
Screach is a new service that gives pub-owners and the owners of other businesses an easy way to perform administrative functions on the media that's shown to customers in their businesses. This includes both audio and video on television and other avenues. Essentially, it gives business owners an interface for controlling what shows up on their televisions using wifi networks. It's an extremely convenient way to handle the television sets in these businesses, and it's something that Betway has attached itself to because these are the people that they would prefer to target with their advertising.
Details on the Deal
The way this deal works is that Betway will have exclusive advertising rights for the first 1,000 pubs that sign up for this new service. This is great because of all of the pre-loaded content that makes the Screach platform attractive for pub owners, but it also means that customers will be seeing advertisements for what they are interested in since most people come to pubs to watch sports, and Betway is one of the biggest online bookmakers in the United Kingdom.
Betway operates an online casino, online poker room, online bingo room and online sportsbook. They're a one-stop shop for all of a player's online gambling needs, and that makes them the perfect fit for this new advertising campaign. Their casino in particular uses the Microgaming Quickfire platform, and they have a high-level mobile platform that allows players to access all types of gambling from the same app. They have the eCOGRA Safe & Fair seal as well, and this means that they are in the top tier of sites when it comes to how much they can be trusted. This is a deal that Screach definitely will not regret.
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