Blanca Games Acquires the Cereus Poker Network
Stuart Gordon’s led Blanca Games, Inc has acquired the Cereus Poker Network the third largest online poker network. The acquisition includes the network operations, software and the two brands, Absolute Poker (AP) and Ultimate Bet (UB).
According to Gordon the Chief Executive Officer of Blanca Games in their press release,
“The acquisition of Cereus is a significant opportunity for us. Cereus is a major platform of well-managed assets. Over the past few years, it has created new brands, like ub.com, that are extremely well-positioned in the most desirable demographic in our market: players in the 20s and 30s age brackets. From our perspective, we have acquired a large, sophisticated online gaming operation with state-of-the art capabilities, ranging from compliance to business intelligence to online marketing to customer service. We see a tremendous growth opportunity in this deal and beyond, as Blanca seeks additional acquisitions in the market.”
“We are confident that the Cereus Network has found an excellent home in Blanca Games. Over the past several years, Cereus has developed into an outstanding platform, which is poised for significant growth. This transaction will benefit Cereus players and employees alike. We expect no changes in the playing experience on the Cereus sites, except for the improvements that will likely be the long-term result of this transaction.”
So what does that mean in terms of the future of poker players on these networks? According to Mr. Gordon it seems that some of the main complaints are on is priority list, security and terrible customer service,
“We intend to leverage the existing strengths of the Cereus Poker Network, particularly in the areas of security and customer service. Although we are impressed with many of the new security features on the Network today, security is and will remain our top priority. We’re also pleased with the efficiency and the player-friendly approach of Cereus’s customer service operation, but we will always be seeking to improve in this area.”
Tokwiro who is the parent company of Cereus is expected to release their press release sometime next week. The terms of the acquisition have not been released.
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August 30th, 2010 at 2:50 pm
I believe that Absolute poker and UB poker could use some help after the problems they ran into a while back. I hope that Blanca Games can change-up the software of these two poker sites since they do look like they are behind, compared to other poker sites I play at.