Bodog Gets First License Under New U.K. Requirements

15 July 2011

The U.K. government announced yesterday that overseas bookmakers offering online gaming in the UK will need a license from the Gambling Commission, currently licenses obtained in certain jurisdictions were treated as if they were licensed in Britain.

According to John Penrose, the minister responsible for gambling policy, the regulations would be based on the “point of consumption rather than production”. There is also hint of a tax being involved in the new legislation.

As the new regulations were being announced, Bodog became the first bookmaker to gain a license under the new regulations. According to Calvin Ayre, Bodog “received the remote and non-remote gaming license from the UK Gambling Commission and the site will operate from Bodog.co.uk exclusively for customers in the UK.”

Bodog UK CEO Patrik Selin added:

“Holding a licence granted by the world’s most robust and respected regulatory regime is a huge springboard from which Bodog UK can launch. The credibility and trust that the UK already enjoys in the online gaming industry is immeasurable. To be able to launch Bodog UK with these licences in place is a huge bonus for us and not only will it benefit our customers but will also allow us to attract the best talent in the industry to work with us.”

As stated in a comment from his blog, Calvin Ayre clears up that this new entity will target U.K. players only.

“Just so its clear…a new entity called Bodog UK that Patrik set up has the license. It is a stand alone organization that will target UK players and they license the brand from me only. Go to bodogBrand.com if you need more detail on this.

This has nothing to do with Alwyn Morriss’ Morris Mohawk Gaming Group who also have a brand license from me and operate with a Kahnawake license.”