Caesars Interactive Collects EA Shares of WSOP; Expands Social Poker Offering
12 June 2013
This week Caesars Interactive Entertainment, the Montreal-based subsidiary of Caesars Entertainment, announced it was designating a social poker development studio to grow its play-for-fun World Series of Poker franchise through its Playtika division. Caesars acquired Playtika in 2011 as a way to broaden its social gaming platform, and now Playtika is responsible for all of CIE’s social and mobile gaming.
Last February, Caesars and Electronic Arts joined forces to release the WSOP game on Facebook, a play-for-fun social experience the further expands its branding potential. Caesars Interactive acquired certain WSOP game assets and intellectual property from EA, namely in the form of global rights and ownership of the WSOP games on mobile devices and Facebook.
The formation of the social poker development studio shows the direction Caesars Interactive wants to take with its World Series of Poker brand: up, out, and everywhere. In fact, CIE is the founding member of ISGC, the International Social Gaming Coalition, a group that formed in May to “act as a voice for the fast-growing industry”. Members also include Zynga, RocketPlay, PlayStudios, and IGT.
The social media development team will be responsibile for improving the features and functionality not only of its World Series of Poker product, but also other free-to-play casino games in the Caesars Entertainment line-up, including slot machines, online bingo, and other table games.
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The Nevada Gaming Control Board approved a business relationship between Caesar’s Entertainment Corp. and Cassava Enterprises (Gibraltar) Ltd. and Fordart Ltd.,which are subsidiaries of 888 Holding Company LLC. This is only the second time an approval has been given under the state’s foreign gaming statutes. In 2007 MGM Mirage was approved to conduct its business with Pansy Ho’s company in Macau.Read full article
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Caesars Interactive Entertainment and 888 Holdings Plc has expanded its UK Software licensing agreement to now include the United States. Once online gaming is permitted in the U.S., Dragonfish, the business to business subsidiary arm of 888, will be the power behind some of Caesars private poker brands.Read full article
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The Jersey shore just welcomed another guest.London-based 888 Holdings PLC has announced it has agreed to partner with Caesars Interactive Entertainment, leveraging its years of experience to gain a foothold in a potentially massive US online gambling market. “We are extremely well positioned in the US and are working with the regulators in Nevada, Delaware, and New Jersey as these three states become ready to open,” CEO Brian Mattingley delivered in a statement.Read full article