CryptoLogic and Centrebet Makes a Licensing Deal
30 July 2009
These to giants in the online gaming business have made a deal to join together in this new licensing deal. Centrebet is to launch at least 10 online slot games under this agreement.
July 29, 2009 (Dublin, IRELAND) – CryptoLogic Limited, a global designer of branded online betting games and casino hosting software, announces that Centrebet, a leading international online betting and gaming company, has become the latest licensee for the company’s suite of compelling online casino games.
Under the terms of a multi-year agreement, Centrebet will launch at least ten of CryptoLogic’s most popular branded and non branded slot games, on its website, http://centrebet.com/.Games are expected to go live in the third and fourth quarters of 2009.
These games have a proven track record of generating significant recurring monthly licensing revenues due to their rich content and compelling user experience. CryptoLogic will derive revenues based on wagers placed by Centrebet’s customers.The games are being deployed through Orbis Technology, a global platform solutions provider to the betting industry.
The agreement is in line with CryptoLogic’s “build-once-license-often” business strategy to return to profitability and growth.It takes the total number of CryptoLogic licensees to 24.
Justin Thouin, CryptoLogic’s Vice President, said: “This deal with Centrebet maintains the strong momentum to establish CryptoLogic as the gaming partner of choice for the world’s internet gaming operators and in particular strengthens our leadership in slot games.”
Centrebet commenced operations in 1992 and in 1996 was the first licensed bookmaker in the southern hemisphere to offer online sports betting.It has since grown to become a leading international online betting and gaming company and currently offer up to 4,000 international sports and horse racing markets per week, plus a growing list of state-of-the-art online poker and casino products.
Luke Brill, Head of Marketing at Centrebet, commented: “We are delighted to have signed this agreement with CryptoLogic who are known to be one of the best and the most innovative providers of gaming content in the world. We are confident this collaboration will heighten our customers gaming experience and will help expand our casino offering.”
I am sure this will work out and be lucrative for all involved. The players will be pleased.