DoubleDown Casino Jumps on the PlayPhone Wagon

19 June 2013

Playphone, Inc announced yesterday that it would be making DoubleDown Casino the newest addition to its social gaming network. DoubleDown Casino, one of the most popular free-play social casino game platforms, reports that over six million active players are engaged in its 30 different games. Owned by IGT (International Gaming Technology), Double Down Casino gleans most of its players from Facebook and other mobile sites.

Those unfamiliar with Playphone should know that it largely forms Verizon’s social gaming portal due to arrive later this month. In development since March, the Playphone platform is a single social landscape where customers can make in-app purchases, give gifts, engage in conversations with each other, and a whole “host” of features. Playphone is not exclusive to Verizon, however; At&T, Claro Brazil, and Rogers also use the technology.

“Gamers love playing casino games and DoubleDown Casino is the world’s most popular social gaming casino. It’s a natural fit,” said Playphone CEO Ron Czerny in a Forbes article. IGT and DoubleDown also win with the arrangment, as it allows for a more seamless experience for its Android users, and users as a whole. Current DoubleDown players won’t necessarily have to become Playphone members; it will just require the creation of a personal identification number to make in-app purchases on the network. This slight hassle is instantly outweighed by the social benefits, at least this is what IGT is hoping.

“Players can invite friends; engage in tournaments; see where they land on the leaderboard; as well as send gifts and through the PlayPhone app,” says John Clelland, IGT’s VP of Global Marketing. “They will be able to see what games their friends are playing and be able to join in as PlayPhone integrates social features throughout the entire gaming experience.”