First Web Casino, Owned by Jackpot Factory, Closing
16 February 2016
According to emails that have been going out to players, First Web Casino will be closing its doors this month. This is one of the original nine casinos launched by the Jackpot Factory group, once known for being one of the most important companies to operate online casinos in the world. This closure will leave them with only four casino sites left out of those original nine, and they include names that were among the most well-known around five years ago. However, they've been plagued with problems, and now it seems like they're having trouble getting back to their previous levels of success.
The Nature of the Problems
Jackpot Factory is known primarily for the sister casinos All Slots Casino and All Jackpots Casino, both of which are still open in addition to Wild Jack Casino and the VIP Lounge, an invitation-only site for high rollers. While these brands were among the most loved up to as recently as four or five years ago, they've seemed to run into non-stop problems ever since. This comes in the form of player complaints about lack of responses when it comes to requests for mediated action and other issues. They also managed to draw the ire of the affiliate community by retroactively changing the rules of how they handle affiliate contracts.
It's not uncommon for a group facing problems on this level to consolidate a bit, and closing down the brands that they offer that are performing the worst is probably the easiest way to do that. One issue is that all of their sites use the same casino software by Microgaming, and that has put them in a situation where they're getting behind the curve.
Most popular casinos now use software from several different providers, including games from Microgaming, so it's tough for them to compete. What's more is that they haven't really offered anything new for players in several years outside of some switching up of their promotions without any major changes actually happening. Overall, this is a good example of what happens when you fall behind the competition, and it's clear that some pretty big changes are going to need to be made if they want to recover fully.