GAMBLING INDUSTRY RESHUFFLES ITS CARDS

08 November 2006

iGAMING BUSINESS
08-11-06

London, UK (Press Release) 7 November 2006 — Gaming companies have switched their focus from the huge US market to concentrate more on Europe and Asia; speculation is mounting regarding mergers between 888 and PartyGaming and /or Ladbrokes; London casinos are becoming important strategic asset for foreign gaming companies; new legislation in Britain next year will clear the way for super casinos and an influx of online gaming businesses and Ryan air have reportedly formed a gaming partnership with Internet bingo group… When W. Edwards Deming wrote “It is not necessary to change. Survival is not mandatory” sometime between 1900 and 1993, he definitely was not referencing the gaming and gambling industry’s reaction to major upheavals.

The arrests of iGaming executives by The Department of Justice in the US had thrust the legality of gaming and gambling into the spotlight and put many a company on its back foot. Generation of gamers in the lucrative North American market were immediately off limits. But this did not sound the death knell for gaming and gambling

“In a rapidly changing environment [for the gambling industry] it is more and more of an importance to generate games-content precisely fitted to the target group addressed” comments Eberhard Duerrschmid CEO of Greentube, a leading developer and provider of Gaming Solutions for the Internet, mobile devices and iTV. Eberhard is just one of over 70 speakers taking part at an on- and offline gambling summit in London on 6th – 7th December, Bullet Business Europe ‘06. “A whole generation of gamers is out there and just waiting to be collected and sorted into the value-chains of entertainment setups that are prepared to specifically adopt to their needs” continues Eberhard.

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