Game360 Platform Vehicle for Italian Expansion for NYX

01 May 2016

Italy regulations

In the current online gambling market, each individual country has to handle their own regulations and legislation for how they handle the industry. In Italy, Sisal is one of the largest providers for online gambling services that exists, and getting on their platform instantly means a much larger presence on the scene in that country. This is exactly what NYX Gaming has managed to do with a set of strategic moves.

The Purchase of Game360

Back in January, we reported that NYX Gaming had purchased the Game360 platform, an online casino platform designed to pull titles together from multiple software providers under one name. The point of this move is that Game360 was already licensed in Italy, and this gave NYX an "in" to expand in the country. It was a crafty move that's a great example of the type of business strategy that is necessary to expand in today's fragmented industry.

The Sisal Deal

The new deal has Game360 as a platform getting on with Sisal, and this is the type of deal that NYX was hoping to get when they purchased the Italian platform at the beginning of the year. It's all about using these business deals to enter a market, which is often less expensive in the long run and more effective than trying to outright get a license themselves, which can take a while and be very costly. What's more is that there are only a limited number of licenses granted for Italian online casinos, so purchasing a company that already has one can often be the only convenient way to get in.

Long-Term Strategy

In the long run, NYX Gaming's strategy here is effective, but typical. A lot of business deals like these that involve purchasing a smaller company as a vehicle to effectively have licensed content distribution in an area has become extremely common. Over the past couple of years, NYX has shown a willingness to make these types of deals for the sake of expansion with the idea that the long-term profits will make it a worthwhile investment. So far, they seem to have been correct in this assessment.

By Jesse Eddleman

Related News

  • 27 December 2016

    NYX Gaming Group Expands in Italy

    The current state of the regulatory side of the industry puts companies in a position where they have to strategically enter markets and expand inside of them. The NYX Gaming Group has found that this is the case as they expand in Italy, and they have made yet another move to get an even stronger foothold in that country. Entering MrGreen.it NYX's games will now be available at MrGreen.it, the Italian-facing version of Mr Green Casino.

    Read full article
  • 09 December 2016

    Two BEGE Awards Won by NYX Gaming Group

    Awards ceremonies in the online gambling world might not seem like a big deal, but they're a critical part of the self-regulation of the industry. The point is that there are no international guidelines because each country sets their own standards for regulation, so awards ceremonies like the BEGE Awards helps to distinguish the best companies out there at any given time. Along these lines, the NYX Gaming Group picked up two different prizes at this year's BEGE Awards.

    Read full article
  • 27 November 2016

    NYX OGS Platform Runing With Rank Group

    The Rank Group is based in the United Kingdom and listed on the London Stock Exchange, and they're known for operating a number of land-based operations along with their online counterparts. Recently, they have started using the NYX Gaming Group's Open Gaming System (OGS) platform for their online operations, and this is a great time for both players of those properties and the NYX Gaming Group.

    Read full article