New Sportsbook Platform Launched by William Hill

09 October 2015

William hill software

Advances in software platforms every so often are extremely important for any online gambling operation. William Hill knows this as much as anybody, and that's why their new Trafalgar platform is exciting, even if it's not all that surprising. This new platform offers players the fruits of a two-year-old quest to bring you the sports betting platform of the future, and it goes to show that William Hill wants to continue their legacy of over 75 years of sports betting excellence by preparing for their future as an online sportsbook.

Speed for In-Play and Last-Minute Wagers

In the software world, no matter what industry you're in, it doesn't really matter how new and up to date your new platform is. New technologies come along frequently that no one really anticipated, and you have to be able to adapt to these things so that you can stay at the front of the pack. William Hill has seen plenty of online gambling companies come and go, but because they're based on a decades-long tradition of excellent service in the land-based sector, they know what it takes to keep up with the latest trends and offer players the newest ways to bet.

With the new software platform at William Hill, they're compensating for two big changes in the industry that have happened over the past few years. The first is the need for last-minute betting more than ever before since there is more up-to-the-minute news available via the Internet (especially via mobile). The second is the need for faster in-play bets and a software platform that's more responsive. These changes in technology and the way that people place their bets has changed the demands of their software, and that's a big part of why they've made the changes they have.

Preparing for the Future

The fact of the matter is that William Hill has no idea what's going to come in the future. That's why they've designed this new software platform to be as flexible as possible while still delivering when it comes to speed. While it's inevitable that they'll need to develop a new platform years down the road to account for things that can't be known in the present, they seem to have done a great job with making sure that this platform stands up for quite a while.