New Sportsbook Platform Launched by William Hill
09 October 2015
Advances in software platforms every so often are extremely important for any online gambling operation. William Hill knows this as much as anybody, and that's why their new Trafalgar platform is exciting, even if it's not all that surprising. This new platform offers players the fruits of a two-year-old quest to bring you the sports betting platform of the future, and it goes to show that William Hill wants to continue their legacy of over 75 years of sports betting excellence by preparing for their future as an online sportsbook.
Speed for In-Play and Last-Minute Wagers
In the software world, no matter what industry you're in, it doesn't really matter how new and up to date your new platform is. New technologies come along frequently that no one really anticipated, and you have to be able to adapt to these things so that you can stay at the front of the pack. William Hill has seen plenty of online gambling companies come and go, but because they're based on a decades-long tradition of excellent service in the land-based sector, they know what it takes to keep up with the latest trends and offer players the newest ways to bet.
With the new software platform at William Hill, they're compensating for two big changes in the industry that have happened over the past few years. The first is the need for last-minute betting more than ever before since there is more up-to-the-minute news available via the Internet (especially via mobile). The second is the need for faster in-play bets and a software platform that's more responsive. These changes in technology and the way that people place their bets has changed the demands of their software, and that's a big part of why they've made the changes they have.
Preparing for the Future
The fact of the matter is that William Hill has no idea what's going to come in the future. That's why they've designed this new software platform to be as flexible as possible while still delivering when it comes to speed. While it's inevitable that they'll need to develop a new platform years down the road to account for things that can't be known in the present, they seem to have done a great job with making sure that this platform stands up for quite a while.
29 October 2016No Merger for Amaya and William Hill
Over the past several months, we have heard everything from rumors to press releases about talks involving a potential merger between the Amaya Gaming Group and William Hill. These two entities combining would result in the largest online gambling company in the world. However, talks have come to a halt after William Hill's shareholders showed little interest.Read full article
03 March 2016New Omni-Channel Judge Dredd Slot Release by William Hill
William Hill has a distinct advantage in the United Kingdom because they've been releasing new online slots through their omni-channel program that includes betting terminals in a lot of their betting shops all over. This is also the case with the new NYX Gaming Group title Judge Dredd, an online slot based on the popular comic franchise.Read full article
06 January 2016A Big 888 and William Hill Merger Could Be Coming
The online gambling industry has seen a lot of activity in the past year when it comes to major mergers and acquisitions. There have been lots of takeovers, purchases, buyouts and mergers that have completely changed the face of the industry and where the top companies rank relative to each other. One of the big mergers everyone has been expecting is one between 888 and William Hill, and it'll be interesting to see if it happens.Read full article