Newcomers on the ever interesting Swedish casino market

20 March 2014


Sweden has been known to cater for some of the best value when it comes to online casino players and mostly it’s down to being very loyal to a once trusted casino site.

However, the Swedish gambling market has become extremely competitive in recent years, with new high quality operators releasing one good brand after another. With a population of only about 9 million people, one wonder how many there space for?

Swedish state-owned Svenska Spel is still dominating many markets within gaming with their monopoly. But now, since we’ve seen more relaxed regulations by the Swedish government, when it comes to letting other operators market themselves, the competition is very tough. This has led to the industry being totally unaffected by the recent crisis, even if we know, gamblers never stop playing anyhow, right?

The local land based gaming such as sports pool betting, scratch cards and lotteries are still much dominated by Svenska Spel but when it comes to more standard online casino games things are different. Swedes are becoming more aware of the good odds and game selections at internet casinos in 2014. Just look at some of the sites listed at the Swedish casino guide Casinos Online where the offers are sometimes unbelievable for new players.

Unibet and Expekt were among the first to take advantage of this market starting already in the end of the 90’s. They started mostly as sports bookmakers but quickly realised the potential of casino gaming in Sweden. Then the big guns such as Bet365 and William Hill dived into the market and still we can how massive the player value is in the Nordic countries.

Still to this day, new casinos are opening up, serving mostly to Swedish players. Among the latest additions we find Casumo, Thrills and Casino Floor. All these are quickly becoming trusted sites offering great new casino slots, quick payments and loads of promotions and free spins.

It will be interesting to see if the interest for such a “small” country in comparison, will continue to attract a huge interest for gaming companies.