Online Gambling at Harrah's

25 October 2010

There has been big news coming out of the world’s largest casino company, Harrah’s Entertainment this week.  One that will directly involve online gamblers and one that will help the company take advantage of any changes financially.

It was announced finally after rumors have been heard for a while that this month Caesars Online Casino will be re-launched by Harrah’s using JackpotJoy as the new software behind the site. Of course this announcement also confirms that they have dropped the Dragonfish software they were using.

Having JackpotJoy offers players the choice of downloading the casino as well as having a no-download option. As of now there has been no conformed launch date but we keep an eye out for the announcement.

Harrah’s also announced today the filing of a $575 million IPO offer. The recession has hit the gambling industry hard but Harrah’s said with the filing they are seeing trends that indicate they could be seeing things turn up in the near future including an increase in tourism numbers in Las Vegas and a 21% gaming revenue increase in August.

Not lost on the casino company however was the online gambling opportunity, saying in the IPO filing,

“a recent H2 Gaming Capital study anticipates that the global online gaming market will grow to $36 billion in revenues by 2012. We believe that the largest opportunity in online gaming in the near term is the legalization of the United States online poker market.” Harrah’s adds that it’s the “only U.S. land-based casino company to operate an online casino.”

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