Online Gambling Showing Strong Growth

30 November 2010

If you are interested in how people behave online, one of the best companies to look at is comScore. They are one of the leaders when it comes to measuring what people do in the digital world. In their latest media metrix released it seems that online gambling is not a fading interest in the U.S. despite government efforts.

There was an increase over the summer during the World Series of Poker in July. During that time comScore said that more than 13.4 million people visited an online gambling site during that month, an 11% increase over the previous month. The WSOP seems to do more than just increase land base casino action over the summer.

Leading the way that month was PokerStars with 2.4 million visitors, FullTiltPoker with 2.3 million visitors, Kingolotto Network with 2.0 million visitors and UltimateBet.com Online Poker with 1.0 million visitors.

Flash forward to October and again online gambling sites are showing strong growth. According to comScore’s recently released media matrix for October, the online gambling category saw 114% rise over September which equates to almost 32 million visitors. This is the second month in a row that online gambling was the highest growing category.

Thought the top two spots for visitors are the same as it was over the summer, there were a couple new sites that ranked in the top spots for visitors: FullTiltPoker came in at the top 4.7 million, PokerStars was next with 2.5 million visitors, UB.com drew 1.8 million visitors, Kingolotto came in fourth with 1.7 million visitors, Absolute Poker was next with 1.6 million and rounding out the top spots was Sportingbet PLC with 1.4 million visitors.

According to Jeff Hackett, executive vice president of comScore Media Metrix, they are still attributing the online gambling gains to the big interest in the World Series of Poker this year. This may be true, the 2010 WSOP was one of the largest, but it looks like all the experts that suggested online gambling would be just a “fad” and the UIGEA would deter the growing interest of online gambling in America will have to rethink their position.

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