Probability Hopeful For US Market

20 April 2013


As more and more states re-evaluate their stances on online gambling, international mobile gaming companies like Probability PLC are poised and ready for the US online gambling market. Probability PLC, for one, is in “advanced talks” with potential US partners to break into the American online gambling market, according to a Reuters article.

“Within a couple of years, half the population of the United States will live either in a state or very close to somewhere they can gamble for real money through their mobile phone or desktop,” Probability Chief Executive Charles Cohen told Reuters in an interview. While he mentioned his company was getting “a lot of interest” from companies in the United States, he didn’t name any names.

Partnerships between international software companies and US casino owners have already started to spring up. MGM Resorts International and bwin.Party Digital Entertainment Plc have teamed up to introduced online poker in Nevada; the same can also be said of Caesars Entertainment Corporation and 888 Holdings Plc.

The mobile gaming area is the next generation of online gambling, particularly as it caters to a demographic that prefers not to be tethered to a desk. Cohen estimates that mobile gaming could account for as much as 60% of the total European online gambling market in as few as three years.

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