• Soft launch is over: New Jersey Now Live With Online Gambling

    26 November 2013

    Newspaper

    While New Jersey is the third state in the country to make the leap into implementing legalized online gambling, it’s the most populous by far; that fact alone makes it one of the reasons Google is nearly drowning in articles about what legalized online gambling means for the Garden State, the country, and our general future.

    From articles addressing online gambling’s addictive power to minute-by-minute updates of the launch. As of noon on Tuesday, six casinos had the green light to offer Internet gambling throughout the state, and no significant problems are expected given the success of a four-day soft launch.

    The six online casinos approved for online gambling in New Jersey are as follows:

    • Borgata Hotel Casino & Spa
    • Tropicana Casino and Resort
    • Trump Plaza Hotel and Casino
    • Trump Taj Mahal Casino Resort
    • Bally’s Atlantic City
    • Caesars Atlantic City

    Of notable mention is Golden Nugget, which is conspicuously missing from this list, is giving itself another week for its launch. Says Golden Nugget Casino spokesman, Thomas Winter, “It is more important to be among the best.”

    One of the largest soft launch issues appears to be the accuracy of the geolocation software, which determines whether or not the online user is playing within New Jersey state lines. While some users were locked out by the software when it wrongly determined their location to be outside of New Jersey, it appears that users from at least 23 other states were also denied access when they attempted to play online. Fine tuning the software is inevitable. Also inevitable is the industry’s strict safeguards, which will aim for less risk. This may mean that people living in close proximity to the state’s borders may be locked out until their precise location can be verified.

    “It is better to have instances of people in New Jersey being blocked than instances of people being able to gamble from outside New Jersey,” said Lisa Spengler, a spokesperson for the NJ Division of Gambling Enforcement in a Miami Herald article.