• Unibet Finishes Acquiring iGame

    23 September 2015

    Unibet acquire igame

    Since the beginning of the year, and even as far back as the middle of 2014, we've been seeing a lot more mergers and purchases in the online gambling world than we've probably ever seen before. Lots of companies have been executing extremely strategic purchases recently, and it's creating a situation where a lot more connections have to be remembered than ever before. The latest of these is the purchase of iGame by Unibet that was finalized in the past week.

    Details on the Purchase

    The purchase itself wasn't that large compared to some other deals that have reached the nine-figure mark in the past month or two, but it's significant because of how much attention iGame has been getting lately in general. The purchase was for €59 million, and iGame is definitely worth the price considering how players have been absolutely loving them with a level of popularity that you don't often see from relatively newer sites. This deal expands Unibet's reach a sizable bit, and it shows that a model like iGame's can see success in today's online casino environment.

    Why is iGame So Popular?

    iGame has built up a lot of popularity for a few reasons. First, they seem to focus a lot of attention on the user experience overall. This includes how their software is handled and the game selection that they have available. Second, they've paid a lot of attention to how their promotions are handled, and they constantly have something cool going on that gets people excited. This is a strategy that many casino sites could learn from because players hate dealing with the same old thing over and over again.

    Frequent Acquisitions

    There have been a lot of acquisitions happening over the past 12-18 months, and one of the reasons for that is the new era of regulation in the industry. Getting a foothold in a particular country's regulated marketplace is extremely important because it's not a big free-for-all anymore. Sites have to be licensed to operate in a lot of different countries, and when a company has a sizable audience in one place, that makes them a juicy target for a larger company to purchase them to take on that audience as a strategic business move.

    Related News

    • 13 February 2017

      Play 'N Go Nominated for Two IGA Awards

      Play 'N Go has had a few big years back to back with their releases, and this has caused them to gain quite a bit of momentum. This momentum continues in 2017 with two IGA nominations. The International Gaming Awards are considered to be some of the most important awards of the year, and this just goes to show how well Play 'N Go is doing. The Two Categories The two categories for these nominations are Slot Provider Product of the Year and Mobile Product of the Year.

      Read full article
    • 13 February 2017

      Yggdrasil Inks New William Hill Deal

      Getting content distribution deals is a very important part of any online casino software company's overall strategy. Getting deals like this with some of the biggest names in the history of the industry, however, is something else entirely. This is exactly the situation that Yggdrasil Gaming finds itself in after a new deal has been announced with William Hill, a company with over seven decades of experience in the gambling world. What's Included in This Deal

      Read full article
    • 11 February 2017

      CyberBingo Announces Coupon Book Promotion

      Most people have seen a couponbook before, and it's usually something given out as a promotional gift or as a part of a type of fundraiser. In the case of CyberBingo, it's a chance for players to get a tremendous amount of value over the next seveal months with their newest promotion. It's really easy to get your coupon book for this event, and they've made it easy to get value from it as well. How to Quality It's really simple to get paid from this promotion.

      Read full article