William Hill Strikes Again; Signs Deal With Las Vegas Plaza Casino
13 August 2012
UK’s largest bookmaker, William Hill, has agreed to a long-term deal with the Plaza Hotel and Casino in Las Vegas. What may seem like a notch on the belt of this sports book giant could mean the start of a needed transformation in downtown Las Vegas.
As a result of William Hill’s new involvement, major renovations to the downtown Las Vegas hotel and casino are in the works. New video displays, new seating, and a complete lounge redesign are just some of the improvements. Plaza customers will also have access to William Hill’s mobile sports wagering app, the only mobile application approved in Nevada for the iPhone, iPad, and other devices.
“Our customers have come to expect a high level of customer service,” said Tony Santo, president of Play LV, which operates the Plaza. “The commitment of William Hill to cutting-edge technology will only improve our customers’ experience.”
This is the latest acquisition in Hill’s sports book empire. At the end of June 2012 he acquired several key US racing and sportsbook companies, namely American Wagering, Brandywine Bookmaking, and specific assets of Sierra Developments. The cost: $49 million. William Hill intends to use the Brandywine Bookmaking acquisition in his Plaza sports book redevelopment, expanding the relationship between the two entities.
The Plaza Hotel and Casino completed other major renovations in 2011, improving the historical ambiance and style that has set its scene for over 40 years.
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One of the UK’s biggest bookmakers, William Hill is teaming up with Iovation and their ReputationManager 360 software in their fight against fraud. According to a press release today: Iovation, the device reputation authority protecting online businesses from fraud and abuse, announced that William Hill, the UK’s leading betting and gaming company, has adopted iovation ReputationManager 360 as part of its overall fraud prevention strategy.Read full article
28 September 2006William Hill Stops All Bets From US Customers
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02 June 2010France to Award 30 Licenses for Online Gambling
Today the government of France approved a new online gambling bill. The bill passed the French parliament by a narrow 299-233 vote. The French will grant only 30 licenses to operate online casinos and poker rooms within its borders. Though it is now official and France says that licenses will be granted in time for the 2010 World Cup, not everyone is excited about the French market.Read full article