NYX Inks Deal With Royal Panda for OGS Platform
30 September 2015
The games that an online casino offers used to be determined by exclusive contracts from major software companies. The way this worked is that a site would agree to be an operator for a single software brand, and they would only carry titles for that brand. This approach doesn't fly anymore, and casino operators want to be able to offer games from a lot of different providers. We've seen this over and over again, and we're seeing it now with Royal Panda Casino.
Details of the New NYX Deal
The NYX Gaming Group uses what they call their OGS platform to offer casinos a complete selection of different types of games. They've been in the news recently for adding titles from a number of different developers to that platform, and now they're in the news for getting another operator on with their software thanks to Royal Panda Casino. They'll be adding slots, blackjack titles, roulette games, scratch cards and other types of betting. This is a really cool way for Royal Panda to switch things up and add something new.
The Expansion Game
For something like the NYX OGS platform, expansion is the name of the game. They have to expand in two main directions. First, they have to expand by adding as many new and high-quality games to their platform as possible so that they can appeal to both players and operators. Second, they have to secure content deals with as many high-quality operators as they can. When they ink a deal with one big name, this boosts their stock for future deals because it offers social proof that they are doing what needs to be done for business.
The games won't all be rolled out immediately for all players. Those from the United Kingdom will be able to access the new content in the last quarter of 2015. However, it'll be the first quarter of 2016 before players from other parts of the world will be able to access the NYX OGS content from Royal Panda Casino. There are different reasons why this is the case, but a lot of it has to do with the technical aspects of integrating the OGS platform with existing content that the brand uses.