William Hill Rolls Out Priority Access Card

17 September 2015

Business   marketing

Payments are a big part of what makes an online casino or other type of online gambling site reliable, and William Hill has taken a step to make their cash outs even easier with their new priority access card. The way this pre-paid Mastercard works is that it links directly to a player's account to provide immediate access to funds through the card. Players can use this card normally like they would any other pre-paid credit card to have the funds deducted from their William Hill balance.

Speed Issues

One of the issues that some players have had with William Hill is that their cash outs typically take at least three to five business days to give players access to their funds. This is largely outside of their control because they can only control how long it takes them to process the withdrawal, and they cannot control how long it takes credit card companies or electronic wallets to process and free up the funds. With the new priority access card, they bypass all of these issues to give players direct access to their funds.

Previous Examples of This Idea

A number of electronic wallets have tried this idea before including PayPal, Click2Pay and others. With Click2Pay in particular, they offered a similar card for access to your account as a primary way to retrieve funds for US players around 2006-2009 or so. This card gave players a lot of problems with high fees and other access issues before it was scraped for a new program later on and Click2Pay largely left the US market. The concept has been improved on since then, and William Hill is taking advantage.

About William Hill

William Hill Online is an extension of their land-based business that goes back about eight decades. They are one of the oldest gambling brands in the world, and they've brought all of that experience to the online arena in a major way. This new priority access card option for withdrawals shows that they're serious about staying on the cutting edge when it comes to giving players options, and this could be a big step forward for an industry that's often been at the mercy of payment processors as a chokepoint in their entire operation.

Related News

  • 29 October 2016

    No Merger for Amaya and William Hill

    Over the past several months, we have heard everything from rumors to press releases about talks involving a potential merger between the Amaya Gaming Group and William Hill. These two entities combining would result in the largest online gambling company in the world. However, talks have come to a halt after William Hill's shareholders showed little interest.

    Read full article
  • 03 March 2016

    New Omni-Channel Judge Dredd Slot Release by William Hill

    William Hill has a distinct advantage in the United Kingdom because they've been releasing new online slots through their omni-channel program that includes betting terminals in a lot of their betting shops all over. This is also the case with the new NYX Gaming Group title Judge Dredd, an online slot based on the popular comic franchise.

    Read full article
  • 06 January 2016

    A Big 888 and William Hill Merger Could Be Coming

    The online gambling industry has seen a lot of activity in the past year when it comes to major mergers and acquisitions. There have been lots of takeovers, purchases, buyouts and mergers that have completely changed the face of the industry and where the top companies rank relative to each other. One of the big mergers everyone has been expecting is one between 888 and William Hill, and it'll be interesting to see if it happens.

    Read full article