William Hill Partners with GameAccount

26 October 2006


October 24th, 2006 (London, UK) – GameAccount (www.gameaccount.com), the world’s largest integrated network of skill-based games, has been chosen by leading UK bookmaker and gaming group William Hill to supply them with sophisticated Skill Game products. The terms of the multi-year agreement allows William Hill customers to tap into the liquid GameAccount network, joining players wagering real money from over 130 countries worldwide.

Accessible through a dedicated homepage tab, the William Hill Skill Game service will be powered by a fully integrated, browser-based skill games solution in seven languages and 11 currencies. The initial product focus will be on a core suite of popular skill-based derivatives: Multiplayer Blackjack, Gin Rummy and Backgammon. Furthermore, these games are supported by next-generation ‘poker-style’ tournament technology: Cash Games; Non-stop ‘Sit and Go’ tournaments, money-added scheduled tournaments; guaranteed prize money tournaments; feeder tournaments and regular scheduled Freeroll tournaments. William Hill will also be able to launch bespoke branded tournaments exclusively accessible to their clientele.

Peter Nolan, Group Director Interactive Business for William Hill outlined their choice, “After exhaustive research into this untapped market, we are delighted to appoint GameAccount as our Skill Games supplier. They have proven to be strongly aligned with our vision and are a great fit for our product expansion strategy. We are particularly excited about their unique multiplayer products, providing greater choice and quality entertainment to our customer base.”

Kevin Dale, CEO of GameAccount, agrees: “We are delighted with this opportunity. William Hill is a British gaming institution and key global brand. Our single-wallet service and products are proven to generate per-player value comparable with and incremental to existing Poker services, and clearly these economics and product stability were major factors in our partner’s choice. Teaming with an established eGaming giant is yet another benchmark for GameAccount and ongoing confirmation of our belief that the right Skill Gaming derivatives are serious contenders in the sportsbook and casino space”.

GameAccount’s Person-to-Person technology allows eGaming operators to expand their brand, acquire customers within key markets and reactivate lapsed players. Currently, millions of pounds, dollars and euros are paid out to players within the GameAccount Network each month. The William Hill partnership is another in a series of key deals for the company. Current partners include BetCORP Plc, the Sportingbet group, PaddyPower.com, Victor Chandler International and Skybet.